The PR Wine Down Podcast
Grab a glass and get ready to wine down! Every two weeks, join public relations veterans April Margulies and Laura Schooler as they gab, analyze, dissect and commiserate on the biggest issues impacting PR practitioners.
With special guests ranging from startup executives and communications juggernauts, to the journalists and filmmakers on the other side of the desk, April and Laura deliver the latest news, trends and horror stories for rookie publicists and seasoned professionals alike.
Call it tough love if you will, they're on a mission to make our jobs easier, more relatable and more entertaining — and, in some cases, to kick down the door on today’s PR industry.
46: Jenn McManus-Goode - Managing Clients, Accounts and Tough Conversations
This week on the show, our hosts welcome Trust Relations' own Senior Vice President, Jenn McManus-Goode! Having worked with in-house teams and agency clients alike, Jenn is here to share her best advice for client management, including tips for a successful up-sell and advice for navigating major client transitions with grace. April and Laura also discuss what not to do when the company you work for gets acquired, and chat through the implications of the recent unionization efforts at Forbes. This week's Anonymous PR Horror Story comes from a listener seeking immediate advice about a premature promotion; April and Laura weigh in with their words of encouragement and some advice for finding the right mentor.Listen to this episode >
45: Allison Ullo - Master Media Maneuvers & All About Affiliate
April and Laura are sitting down this week (virtually, of course!) with Trust Relations' own Lifestyle Group Director, Allie Ullo! Together, they dissect recent changes in the modern media landscape as Allie delivers an in-depth lesson on her favorite under-the-radar PR tricks and tactics. Together, they cover everything from affiliate programs, to effective subject lines, to landing the ultimate brand feature. April and Laura also discuss what every client needs to know before they sign on the dotted line with a new PR agency, how to handle a media interview that's taken a turn for the worse, and deliver an Anonymous PR Horror Story from a listener who mistakenly distributed a major celebrity news announcement -- before the exclusive went live.Listen to this episode >
44: Susan Prekel - The Intersection of Product, PR and Brand Promotions
This week, hosts April and Laura welcome guest Susan Prekel, owner of Done & Done Branded Goods, to discuss her background in event production and planning, and her journey into the branded product industry. Together, they're chatting about the intersection of PR and product, the brand collaboration process, and why today's branded goods are a notch about the typical "swag" you might expect to see at company events. Out hosts also introduce a new segment called "Schooler School," wherein Laura gives us the scoop on the latest trends impacting PR practitioners; this week, it's all about the post-COVID hiring environment. April and Laura also analyze the controversy over the recently-announced Victoria's Secret rebrand, and share one listener's Anonymous PR Horror Story about a feature article gone awry.Listen to this episode >