Aaron Wolpoff - The Magic of a High Visibility Campaign

November 20, 2020

Episode

018

Aaron Wolpoff, CEO and co-founder at Double Zebra, joins the podcast this week to discuss the trends, strategies and tactics that make for a stellar high-visibility marketing campaign. April and Laura also deliver a hot take on the items every professional should ban from their Zoom wardrobe and read a jaw-dropping PR Horror Story about ethics, HR and knowing your rights. Our hosts also ask today's guest to weigh in on a bold move in PR news from Burger King.

Guest Speakers

Learn more about Double Zebra at https://doublezebra.com/

Show Notes

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OUR CO-HOSTS

April White
Laura Schooler

THE PR WINE DOWN

Grab a glass and get ready to "wine down" every week with public relations vets April White and Laura Schooler as they gab, analyze, dissect, commiserate--and, in some cases--kick the door down on the PR industry. Call it tough love if you will, they're looking to make our jobs easier, more relatable and more entertaining.