21: Ed Zitron - PR Pitfalls and How To Not To Pitch
April and Laura interview Ed Zitron, founder of EZPR and author of This Is How You Pitch: How To Kick Ass In Your First Years of PR and Fire Your Publicist: The PR and Publicity Secrets That Will Make You and Your Business Famous. Together, they discuss the future of PR and creating lasting relationships with journalists, as well as a few industry pain points and advice for young professionals. Our hosts also deliver a hair-raising PR Horror Story from an anonymous listener, and recap some pitching mistakes from the news this week.
Connect with Ed at EZPR at http://www.ez-pr.com/
Connect with Trust Relations on our website at https://www.trustrelations.agency/
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Sound effects obtained from https://www.zapsplat.com.
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THE PR WINE DOWN
Grab a glass and get ready to "wine down" every week with public relations vets April White and Laura Schooler as they gab, analyze, dissect, commiserate--and, in some cases--kick the door down on the PR industry. Call it tough love if you will, they're looking to make our jobs easier, more relatable and more entertaining.