The PR Wine Down Podcast

Podcast cover art for The PR Wine Down which shows a glass of purple wine spilling all over a white background.

Grab a glass and get ready to wine down! Every two weeks, join public relations veterans April Margulies and Laura Schooler as they gab, analyze, dissect and commiserate on the biggest issues impacting PR practitioners.

With special guests ranging from startup executives and communications juggernauts, to the journalists and filmmakers on the other side of the desk, April and Laura deliver the latest news, trends and horror stories for rookie publicists and seasoned professionals alike.

Call it tough love if you will, they're on a mission to make our jobs easier, more relatable and more entertaining — and, in some cases, to kick down the door on today’s PR industry.

April Margulies
Laura Schooler

44: Susan Prekel - The Intersection of Product, PR and Brand Promotions

July 30, 2021

This week, hosts April and Laura welcome guest Susan Prekel, owner of Done & Done Branded Goods, to discuss her background in event production and planning, and her journey into the branded product industry. Together, they're chatting about the intersection of PR and product, the brand collaboration process, and why today's branded goods are a notch about the typical "swag" you might expect to see at company events. Out hosts also introduce a new segment called "Schooler School," wherein Laura gives us the scoop on the latest trends impacting PR practitioners; this week, it's all about the post-COVID hiring environment. April and Laura also analyze the controversy over the recently-announced Victoria's Secret rebrand, and share one listener's Anonymous PR Horror Story about a feature article gone awry.

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43: Laura Schooler's Official Guide to In-House vs. Agency PR

July 16, 2021

This week’s guest on the PR Wine Down is our very own Laura Schooler! April Margulies is putting her co-host in the interview seat, for an impromptu interview to discuss the differences between working in-house and at a PR agency — and what Laura has learned from her years of experience in doing both. Our hosts also chat about crisis communications, with a deep-dive into some best practices for PR practitioners, and discuss what not to do when your client is working with two PR agencies at once. This week's Anonymous PR Horror Story features one listener's experience with a highly-competitive hiring evaluation, as April and Laura weigh in with some advice on how to navigate tricky job interviews.

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42: Ryan Hartwig - PR Implications of Facebook and Fact Checking

July 2, 2021

In this week's episode, April and Laura welcome Ryan Hartwig, president of the Hartwig Foundation for Free Speech and author of "Behind the Mask of Facebook: A Whistleblower's Shocking Story of Big Tech Bias and Censorship." They're discussing his experience working as a Facebook content moderator, what led him to become a whistleblower and how large media companies intersect with the PR landscape today. April and Laura also chat about John Oliver's recent exposé on sponsored content, and deliver a double dose of PR News with an article on fact-checking from Matt Taibbi on Substack. Our hosts also share some advice for navigating your next interview (from both sides of the desk!) and read an Anonymous PR Horror Story about an AI meeting recap that went rogue.

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