The PR Wine Down Podcast

Podcast cover art for The PR Wine Down which shows a glass of purple wine spilling all over a white background.

Grab a glass and get ready to wine down! Every two weeks, join public relations veterans April Margulies and Laura Schooler as they gab, analyze, dissect and commiserate on the biggest issues impacting PR practitioners.

With special guests ranging from startup executives and communications juggernauts, to the journalists and filmmakers on the other side of the desk, April and Laura deliver the latest news, trends and horror stories for rookie publicists and seasoned professionals alike.

Call it tough love if you will, they're on a mission to make our jobs easier, more relatable and more entertaining — and, in some cases, to kick down the door on today’s PR industry.

April Margulies
Laura Schooler

52: Mandy Menaker - Using Metrics to Make Media Magic

November 19, 2021

On the show this week, out hosts are sitting down in the virtual recording booth with special guest Mandy Menaker, the Global Head of PR at ClassPass! She's here to share her experience leading the health and wellness brand throughout each phase of the pandemic, and discuss how using metrics can help communicators to generate meaningful stories even in challenging times. April and Laura also chat about a recent NPR report uncovering one man's experience with false accusations reported in the Wall Street Journal, and discuss the impact of reporting revisions and SEO for negative press. Your favorite hosts also offer advice for navigating common questions during client media training sessions, and share an Anonymous PR Horror Story from the audience about a client with a tendency to stretch the truth during interviews.

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51: ANNIVERSARY SPECIAL: Cheers to One Year of the PR Wine Down Podcast!

November 5, 2021

Stop the presses — Season Two is here! Join us this week for The PR Wine Down Anniversary Special, as our hosts April and Laura grab a glass and reflect on their first year in the virtual recording booth together! With special guest Brandy Whalen, co-founder of Kitcaster and CEO of Whalen Media, they're discussing all things PR and podcasting. April and Laura also throw it back to re-read our first-ever Anonymous PR Horror Story submission — still as chilling as ever — and take a walk down memory lane to chat about the highs and lows of starting the show. Thank you for joining us, and cheers to another year!

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50: Halloween Special: Media Mishaps & Tricks of the Trade

October 22, 2021

The PR Wine Down Halloween Special is back from the grave! If you loved our Halloween episode last year, you're in for a treat. Our hosts April and Laura are getting into the spirit of the season with back-to-back PR Horror Stories, and a lineup of ghastly tales from the news this week. This year, our hosts are sharing the tricks of the trade for handling horrifying media feedback on a pitch gone wrong, and responding to one listeners' encounter with some frightfully inappropriate workplace antics. They're also diving into recent coverage of a branding nightmare at AT&T and assessing the fate of Instagram's kid-focused platform.

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