The PR Wine Down Podcast
Grab a glass and get ready to "wine down" every week with public relations vets April Margulies and Laura Schooler as they gab, analyze, dissect, commiserate--and, in some cases--kick the door down on the PR industry. Call it tough love if you will, they're looking to make our jobs easier, more relatable and more entertaining.
40: Matthew Kneller - Technology and Tips for Getting Your Clients Qwoted
This week on the PR Wine Down Podcast, April and Laura interview Matthew Kneller, the Managing Director and co-founder of Qwoted in NYC. Together, they discuss Matt's past experience on the business development side of PR, and dive into the inspiration behind the industry-disrupting network that's helping to connect journalists with and savvy PR pros. They also discuss how the media landscape has changed in recent years, what journalists today are looking for, and how PR professionals can use technology like the Qwoted platform to improve their media relationships. April and Laura also chat through some best practices for securing coverage without a client spokesperson available, and discuss the recent controversy over whether the New York Times will update past bylines for transgender journalists on their staff. As always, the two also deliver an Anonymous PR Horror Story from the listening audience - this week, from an AE who got caught caught up in one agency's "work hard, play hard" office culture.Listen to this episode >
39: From the Directors' Chair: Behind the Scenes of INFLUENCE with Diana Neille & Richard Poplak
Today on the PR Wine Down, hosts April and Laura welcome special guests Diana Neille and Richard Poplak, directors of the industry-exposé documentary film, "INFLUENCE: the Rise and Fall of the World's Most Dangerous Public Relations Company." Together, the award-winning investigative journalists take our hosts behind the scenes to discuss the creation of the film, which premiered at Sundance last year and traced the rise and fall of the notorious British multinational PR firm, Bell Pottinger. They also discuss advancements in weaponized communication, analyze the forces shaping the geopolitical landscape today and assess the state of the PR industry on a global scale. April and Laura also deliver some practical advice for pitching to potential clients, read an Anonymous PR Horror Story about a Zoom call gone very wrong, and react to the recent news that The New York Times has retired the term "op-ed."Listen to this episode >
38: Stephanie Rudnick - Athletes, Agencies and Adapting Your Career Path
Today's guest on the podcast is Stephanie Rudnick. As a seasoned PR and brand marketing professional, Stephanie wears many hats in her career, including: Head of Global Communications and GM of hospitality and events at MKTG Sports & Entertainment in Australia; Head of PR at Angel City Football Club in Los Angeles; and Director of Communications at Beautiful Game Group, LLC in New York. Stephanie is here to chat with hosts April and Laura about her experiences in working with high-profile client athletes and Olympians, key takeaways from her career, finding her dream job and how the pandemic has changed the PR industry as a whole. They also discuss navigating contracts, client photoshoots and the importance of nurturing your professional relationships. April and Laura also revisit the rise of Substack as a force to be reckoned with in modern journalism, and offer job-vetting advice for an anonymous listener who encountered a PR Horror Story in her first agency role.Listen to this episode >