Lulu Cohen

Vice President

Lulu Cohen is a media, marketing, branding and event visionary with expertise in overall strategy, campaign development and original content creation. Lulu began her career at ABC-TV's news/entertainment program 20/20.Steeped in advocacy and nonprofit work, Lulu recreated and produced Afroman's Grammy-nominated song, "Because I Got High, Positive Remix." To date, the video has accumulated over 10 million views on YouTube, garnering massive media attention.In 2014, she launched her own marketing company, Rogue Arena, which works specifically with cannabis and CBD companies from inception to production. In her free time, Lulu is a professional tennis teacher who (prior to the pandemic) taught children with autism. 

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