Lauren is a creative, solution-oriented strategic communications professional with significant agency and in-house experience in the arts & culture, non-profit, tourism, economic development, education, and government sectors.
With nearly a decade’s worth of experience in brand strategy, media relations, social media management, digital marketing and crisis communications, Lauren has had the opportunity to work with clients of all shapes and sizes, from startups and nonprofits to the NFL and NASCAR.
She specializes in storytelling and brand building through comprehensive, integrated strategies that increase awareness, maximize impact and help businesses and individuals achieve their goals. As a result, Lauren is passionate about leveraging an integrated approach to brand management through social media, media relations, content marketing, event planning, strategy development, risk mitigation, and crisis communications.
Originally from Philadelphia, Lauren now resides in Charlotte, NC. She holds a B.A. in Communications and Public Relations from DeSales University.