Hype Busters: Real Talk on Strategic Communications with Chris and April
Real talk? Strategic communications rules the world, and business is just living in it. Let communications experts April Margulies and Christopher Tomkins be your go-to guides to all things public relations and digital marketing, respectively. What do startup founders need to know about online marketing? What if you’re a PR pro looking to maximize your media results? And how the heck do you manage an agency? Every two weeks, they’re here to cut through the B.S. and show you what’s really happening behind the scenes, and behind your screens. Tune in to join this dynamic duo as they bust through the hype to deliver the final word on the hottest developments in the brand arena right now and take a deep dive into the news and trends shaking up the industry.
02 - Know Your Brand: Tips to Consider Before Your Campaign Kickoff
The Hype Busters are back! This week, hosts Chris and April are tackling some must-know tips for companies to consider before starting a new campaign. They’re chatting about launch timing, PR prep work and solidifying your brand identity. Chris and April also deliver a double dose of “Cash or Trash?” as they make the final call on whether Tiffany & Co. was wise to introduce yellow to its iconic color palette, and assess the strategy behind Australia's “pet-ernity” policy. Our hosts touch on authentic brand activism during Pride month, and shine the “Startup Spotlight” on Immersion Neuroscience, a personal neuroscience app and rising star in the biotech space. In a brand-new segment, “Just the Tip,” they also offer their advice for managing client expectations in terms of marketing and PR timelines.Listen to this episode >
01 - Meet the Hype Busters: Behind the Screens with April & Chris
Welcome to Hype Busters! Get to know your hosts Christopher Tompkins and April Margulies in our first-ever episode of the show, as they deliver a much-needed dose of “real talk” on the latest news and trends in strategic communications. This week, they’re welcoming guest Raúl González Acuña, a self-described serial entrepreneur and the CEO & founder of RGA Engineering International, to discuss his experience as a founder and his work in Venezuela to provide clean drinking water for local communities. Chris and April also assess the wisdom of Tesla’s PR-free communications approach, and make the call on whether Kim Kardashian’s latest editing fail was a Cash or Trash.Listen to this episode >