Xeneta Case Study

Xeneta

THE GOAL:

Xeneta is transforming the shipping industry as the leading ocean freight rate benchmarking and market intelligence platform. The company’s powerful reporting and analytics platform provides liner-shipping stakeholders with the data they need to understand current and historical market behavior, reporting live on market average and low/high movements for both short and long-term contracts. Xeneta is privately held and headquartered in Oslo, Norway with regional offices in New York and Hamburg. 


Xeneta hired Trust Relations to lead their Series C funding announcement to generate widespread interest in the company’s impressive growth and plans for the future.


THE RESULT:

Trust Relations highlighted Xeneta’s funding announcement with a strategic media relations and thought leadership campaign. Trust Relations was able to elevate awareness of Xeneta and its growth, while emphasizing the company’s unique value proposition and expertise in the shipping and logistics industry. 


Trust Relations secured notable coverage from target publications including two CNN (broadcast), Reuters, Yahoo! Finance (broadcast), Yahoo! Finance (online),  MSN, SiliconANGLE, FreightWaves, The Journal of Commerce, American Entrepreneurship, Venture Capital Journal, Strictly VC, CIO Review, Container Management, The Maritime Executiveand, two placements in Hellenic Shipping News.


To date, the campaign has generated over 1,264,427,908 impressions.

PLACEMENTS

No items found.

Other Case Studies