Wilbur is a new, ultra-simple loyalty program designed for busy business owners who don’t have extra time to spend managing a loyalty program and for shoppers who don’t want another registration form to fill out, card to carry or app to download.
Wilbur hired Trust Relations in 2018, to help launch its new program founded by Smart Transaction Systems and to carve out a unique voice to position the company within a competitive landscape. The firm created strategic messaging for Wilbur to highlight how the program flies in the face of contemporary trends toward data collection, and instead refuses to collect any information beyond a customer's first name and phone number.
Trust Relations first created a series of bylined articles to lay the foundation for Wilbur as a thought leader, who is going against the grain within the customer loyalty program space. Next the firm set up introductory interviews with the company’s target media that led to placements in several key outlets.
In April 2019, Trust Relations assisted Wilbur with a Harris Poll survey regarding consumer sentiment towards customer loyalty programs. The survey results were publicized in multiple media outlets. To date, Trust Relations has generated placements for Wilbur in high-impact outlets including Total Retail Survey, CWMagazine, RetailWire, Convenience Store Products, Loyalty 360, Customer Think, Specialty Food, Grocery Dive, Small Business Trends, Marketing Dive, Daily Camera, DIY Marketers, The Wise Marketer, Alley Watch, Startup Nation, Convenience Store News and Pizza Magazine Quarterly.
To date, this campaign has generated over 3,692,174 impressions.