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White Elephant Online


White Elephant Online is the ultimate digital gift-exchange platform for friends, family and colleagues to keep the spirit of gift-giving alive during these unprecedented times. This pandemic-friendly gifting alternative was launched ahead of the 2020 holiday season by two experienced software engineers. They hired Trust Relations to help with generating buzz among mainstream consumers and media as a safe option for remote holiday gift-giving. 

Through a simple registration using either a personal or work-related account, players can invite attendees, create new games and track gift exchanges. With customizable options, organizational tools and gameplay resources at a player’s fingertips, it’s never been easier to host a white elephant gift exchange online.


Trust Relations leveraged the social distancing measures during the holidays and positioned White Elephant Online as the perfect alternative to typical in-person holiday celebrations. As part of the media push, Trust Relations secured coverage in the following key publications: Forbes, PureWow, Better Homes & Gardens, Parade, Market Screener, Microsoft 365 and more.

At its close, the campaign generated more than 194,921,896 impressions.


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