Suzy® is an on-demand consumer insights platform that connects brands directly to their target audience to get real-time feedback on any business decision, big or small. Some of the biggest brands in the world use Suzy, including Nestle, Coca-Cola, TD Bank, P&G, Kraft, KPMG, Mondelēz International, Johnson & Johnson, Chipotle, Citibank, Nintendo and Office Depot.
As a relatively new startup at the time, founded in 2017, Suzy had never hired an agency before approaching Trust Relations. The goal was to elevate awareness of the brand among multiple target audiences: business, marketing, food and beverage, consumer products, as well as industry leaders, mainstream consumers and media.
Trust Relations developed a multi-channel public relations program for Suzy that included publicizing the platform’s survey findings and related white papers; promoting client case studies; elevating awareness of the executive team as industry thought leaders by generating bylined article, interview and speaking opportunities; and offering Suzy's consumer insights to target media for any story they were working on. Suzy President Avi Savar is now a member of the Forbes Tech Council and is a regular Forbes contributor, due to these efforts.
Since the beginning of its engagement in early 2019, Trust Relations has generated media placements for Suzy across many top-tier outlets. This includes: Fortune, Daily News Queue, MediaPost, Business Insider, Cosmopolitan, Fast Company, Forbes, Fox Business, MarketWatch, The New York Times, USA Today and Yahoo!. Trust Relations has also garnered coverage across top vertical publications, including: Candy Industry, Domino, HRO Today, Snack Safely, MediaPost, Progressive Grocer, Search Engine Land, SHRM, The Wise Marketer, ResearchLive, MrWeb, and MarTech Series.
To date, this campaign has generated over 10,935,684,697 impressions.