Suzy® is an on-demand consumer insights platform that connects brands directly to their target audience to get real-time feedback on any business decision, big or small. Some of the biggest brands in the world use Suzy, including Nestle, Coca-Cola, TD Bank, P&G, Kraft, KPMG, Mondelēz International, Johnson & Johnson, Chipotle, Citibank, Nintendo and Office Depot.
As a relatively new startup, founded in 2017, Suzy had never hired an agency before approaching Trust Relations to elevate awareness of the brand among multiple target audiences: business, marketing, food and beverage, consumer products, as well as industry leaders, mainstream consumers and media.
Trust Relations developed a multi-channel public relations program for Suzy that included publicizing the platform’s survey findings and related white papers; promoting clients’ case studies; elevating awareness of the executive team as industry thought leaders by generating bylined article, interview and speaking opportunities; and offering Suzy insights to target media for any story they were working on. Suzy President Avi Savar is now a member of the Forbes Tech Council and a regular Forbes contributor, due to these efforts.
Trust Relations has generated multiple media placements for Suzy since the beginning of the relationship in February 2019, in target outlets including: The Wise Marketer, USA Today, Yahoo Sports Canada, IndyStar, Azcentral, The Des Moines Register, Crunchbase News, SalesTech Star, Cincinnati, MediaPost, USA Today, MarketWatch, Radio & Television Business Report, Food Dive, DC Velocity, MediaPost, AlleyWatch, The Wise Marketer, Ragan's PR Daily, Cosmopolitan, Business Insider, TechNYC, Yahoo, NBC 4, ResearchLive, Search Engine Land, AiThority, The Customer, Domino, Fox Business, Business Insider, DM News, MarTech Series, Beverage Business Insights, Essence, HR Today, Refrigerated & Frozen Foods, Women of Color, Black Engineer, Hispanic Engineer, Mr Web, 21 Ninety, Builtin, The Home Authority Blog, DM News, The Takeout, Houston Style Magazine, Urban Geeks, Progressive Grocer, Nutraceuticals World, The Packer, Recruiter, Forbes, Today, Bulldog Reporter, and FastCompany.
To date, this coverage has generated over 9,196,927,927 impressions.