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Picnic Tax

THE GOAL:

Picnic Tax matches clients with their ideal tax professional within a curated network of top accountants throughout the country, all through a modern online platform. Picnic Tax’s innovative business model merges the best aspects of traditional DIY tax software (intuitive interface, streamlined experience) with the personal touch of working with an expert (and carefully vetted) accountant. Picnic Tax chose Trust Relations to launch the platform and elevate awareness of its network of top accountants to customers ahead of the 2020 tax season, positioning the company as a viable and trusted alternative to legacy DIY tax preparation brands.

THE RESULT:

Trust Relations recommended Picnic Tax put out an announcement about the launch of the service and then another providing taxpayer tips. The agency conducted targeted media outreach to select reporters who were the best fit to tell the company’s unique story, positioning Ryan McInnis, founder & CEO of Picnic Tax, as an industry thought leader. Several media pitches leveraged the IRS’ Free File program addendum and inserted Picnic Tax as a solution that guarantees transparent pricing against competitors who were known for hiding their free filing options from lower-income Americans.

Trust Relations grew Picnic Tax’s user base significantly at the end of the 2019 tax season and heavily promoted the platform in early 2020. In just two months, Trust Relations generated several media placements for Picnic Tax in top-tier and trade outlets including: U.S. News & World Report, ThriveGlobal, Authority Magazine, Yahoo! Finance!, HuffPost, Cheapism, CNBC, and Accounting Today to reach a total audience of 821,551,400.

PLACEMENTS

U.S. News & World Report Logo
Thrive Global Logo
Authority Magazine Logo
Yahoo! Finance Logo
HuffPost Logo
Cheapism Logo
CNBC Logo
Accounting Today Logo
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