As one of the nation’s fastest growing FreightTech companies, NEXT Trucking brings the power of technology to shippers, owner operators and fleet managers through a digital marketplace and powerful application. This end-to-end technology solution for the logistics industry combines a freight marketplace with company drivers and strategic partnerships to provide a powerful suite of services for Drayage, OTR, and transloading.
In January of 2020, NEXT Trucking hired Trust Relations as the company’s agency of record to publicize its innovative platform, cutting-edge initiatives and unique features, as well as elevate awareness of its executive team as industry thought leaders.
Trust Relations integrated seamlessly, as an extension of NEXT Trucking’s internal PR team, to promote the company’s multi-faceted initiatives. The agency proactively pitched top industry and mainstream outlets amid the COVID-19 pandemic, positioning the company as a leader within the drayage and trucking space. Numerous media interviews, analyst briefings and bylined article opportunities have been secured, which have continued to highlight the extensive knowledge and experience of NEXT Trucking’s key executives.
Trust Relations built relationships with and garnered impactful placements and bylines for NEXT Trucking in mainstream media including Forbes, Reuters, USA Today and The New York Times; tech publications like VentureBeat, Datanami RCR Wireless, IT PRO Today and two placements in TechCrunch; local publications like Pasadena Star-News, NBC Los Angeles, Spectrum News 1 and LA Daily News; and trade publications including Chain Store Age, Food Logistics, Heavy Duty Trucking, FreightBroker Live, Transport Topics, Supply Chain Brain, Inbound Logistics, Freight Project Podcast, The Lead Pedal Podcast, Digital Commerce 360, American Journal of Transportation, FreightWaves, Commercial Carrier Journal, the Journal of Commerce, DC360, Freight Broker Live, DC Velocity, Supply & Demand Chain Executive and Fleet Owner / American Trucker. The agency also secured analyst briefings with IDC, Aberdeen and Forrester and a winning submission for BuiltinLA’s Best Places to Work.
To date, the program has generated a total of more than 547 Million impressions.