An 18 wheeler with a red cab drives down the interstate in a desert against a clear blue sky.

NEXT Trucking

THE GOAL:

As one of the nation’s fastest growing FreightTech companies, NEXT Trucking brings the power of technology to shippers, owner operators and fleet managers through a digital marketplace and powerful application. This end-to-end technology solution for the logistics industry combines a freight marketplace with company drivers and strategic partnerships to provide a powerful suite of services for Drayage, OTR, and transloading.


In January of 2020, NEXT Trucking hired Trust Relations as the company’s agency of record to publicize its innovative platform, cutting-edge initiatives and unique features, as well as elevate awareness of its executive team as industry thought leaders. 



THE RESULT:

Trust Relations integrated seamlessly, as an extension of NEXT Trucking’s internal PR team, to promote the company’s multi-faceted initiatives. The agency proactively pitched top industry and mainstream outlets amid the COVID-19 pandemic, positioning the company as a leader within the drayage and trucking space and highlighting its role in the supply chain. Numerous media interviews, analyst briefings and bylined article opportunities have been secured, which have continued to highlight the extensive knowledge and experience of NEXT Trucking’s key executives. 


Trust Relations has built relationships with and garnered impactful media coverage for NEXT Trucking in mainstream media including Forbes, Reuters, USA Today and The New York Times; tech publications like VentureBeat, Datanami, RCR Wireless, IT PRO Today and TechCrunch; local publications like Pasadena Star-News, NBC Los Angeles, Spectrum News 1 and Los Angeles Daily News; and trade publications including Food Logistics, Heavy Duty Trucking, FreightBroker Live, Transport Topics, Supply Chain Brain, Inbound Logistics, American Journal of Transportation, Food Logistics, Chain Store Age, FreightWaves, Commercial Carrier Journal,Journal of Commerce, DC Velocity, Supply & Demand Chain Executive and Fleet Owner / American Trucker, among others


The agency also secured analyst briefings with IDC, Aberdeen and Forrester and a winning submission for BuiltinLA’s Best Places to Work.


To date, the program has generated a total of more than 548 Million impressions. 


PLACEMENTS

Datanami Logo
RCR Wireless Logo
ITPro Today Logo
Chain Store Age Logo
Food Logistics Logo
Transport Topics Logo
Supply Chain Brain Logo
Inbound Logistics Logo
Freight Broker Live Logo
DC Velocity Logo
Supply & Demand Chain Executive
Fleet Owner Logo
IDC Logo
Aberdeen Logo
Forrester Logo
American Journal of Transportation Logo
Commercial Carrier Logo
Freight Waves Logo
JOC Logo
The New York Times Logo
Tech Crunch Logo
USA Today Logo
Venture Beat Logo
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