Casper’s Ice Cream
THE GOAL:
A legacy brand with over 90 years of experience in the ice cream business, Casper’s Ice Cream, Inc. manufactures and sells a wide range of tasty frozen treats. They came to Trust Relations in February of 2020 with the goal of increasing regional and national awareness of their sub brands: FatBoy Ice Cream, known nationwide for its rich ice cream sandwiches, and Jolly Llama, a dairy- and gluten-free option crafted to satisfy the cravings of ice cream lovers with diet restrictions, as well as to launch their third brand: Churn Baby, a boutique-style series of cookie-topped ice cream treats and cookie ice cream sandwiches.
THE RESULT:
Trust Relations developed multi-faceted PR plans for each of the company’s sub brands, and created press kits, messaging and creative media angles to ensure a consistent and timely stream of news. In addition, the agency provided editorial support for ExpoWest. As a result, Trust Relations was able to secure placements in outlets such as Food Network, Spoon University, Uproxx, Eat This, Not That!,The Atlanta Journal Constitution, Aol, On Second Scoop, Refrigerated & Frozen Foods, AJC, The Vegan Review, Beyond the Flag,The Nibble, Frozen & Refrigerated Buyer, Orlando Sentinel, Broadcast Tour, USA Today, Parade, BevNet, Food Navigator USA, GoDairy Free, Nosh, Veg News, Frozen & Refrigerated Buyer, Bag Snob, two Veg Out Magazine pieces, Celiac.com, Dairy Business, HJ News, In Good Taste Denver, Dairy Foods, Yahoo! Finance, Yahoo! Lifestyle, Mashed, Weekly Villager, Distractify, The Nibble, News Opener, The Soup to Nuts Podcast, Uproxx, Food Business News, Sweety High and featured the company on the The Carey Reilly Show.
To date, this coverage has generated more than 615,989,095 impressions.
PLACEMENTS
