Casper’s Ice Cream
A legacy brand with over 90 years of experience in the ice cream business, Casper’s Ice Cream, Inc. manufactures and sells a wide range of tasty frozen treats and came to Trust Relations in February of 2020 with the goal of increasing regional and national awareness of their sub brands: FatBoy Ice Cream, known nationwide for its rich ice cream sandwiches, and Jolly Llama, a dairy- and gluten-free option crafted to satisfy the cravings of ice cream lovers with diet restrictions, as well as to launch their third brand: Churn Baby, a boutique-style series of cookie-topped ice cream treats and cookie ice cream sandwiches.
Trust Relations developed multi-faceted PR plans for each of the company’s sub brands, and created press kits, messaging and creative media angles to ensure a consistent and timely stream of news. In addition, the agency provided editorial support for ExpoWest. As a result, Trust Relations was able to secure placements in outlets BevNet, Food Navigator USA, GoDairy Free, Nosh, Veg News, Frozen & Refrigerated Buyer, Bag Snob, Veg Out Magazine, Celiac.com, Dairy Business, HJ News and featured on The Carey Reilly Show reaching a total audience of more than 507,000 ice cream lovers.