What It Feels Like

Brooklyn Space

THE GOAL:

Located in New York City’s trendy DUMBO neighborhood (a.k.a. Down Under the Manhattan Bridge Overpass), Brooklyn Space is a mid-century modern furniture showroom founded with the goal of helping New Yorkers create beautiful home spaces at realistic prices.


In June of 2021, Brooklyn Space Modern Furniture hired Trust Relations to bring awareness to the company and its “What It Feels Like” event and pop-up art gallery curated by Brooklyn artist Nicolette McClendon. The immersive experience showcased emerging, New York City-based Black artists, highlighting the joys and sorrows of what it feels like to be an artist of color in the art world today. The showcase opened on June 19, 2021, in recognition of Juneteenth, a holiday celebrating the emancipation of enslaved Africans in the United States.

THE RESULT:

Trust Relations was able to generate media coverage for both the “What It Feels Like” Black artist showcase and for the broader company, Brooklyn Space Modern Furniture, through strategic regional outreach to publications in the New York area.


Trust Relations secured event placements from target publications including Time Out New York, Aspire Design and Home, Brooklyn Magazine, All Arts, BK Reader, The Fortune Society, Brooklyn Downtown Star, as well as syndications in The Long Island City/Astoria Journal, Greenpoint Star, Queens Examiner, Queens Ledger, Glendale Register, Leader/Observer and event listings in Time Out New YorkEventbrite, Go Magazine, City Guide NYC, SpinGo, NY Metro Parents, New York Events, Happening Next, Broadway World, and Queens Ledger.


To date, the campaign has generated over 34,694,370 impressions.

PLACEMENTS

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