Trust Relation's goal was to drive excitement, consumer adoption and funding for Auctify's launch of the first AI-powered, productivity-boosting smart glasses - Auctify Specs. The collection of story narratives drove brand awareness, positioned the company executives as industry thought leaders and fueled Auctify's crowdfunding campaign.
Trust Relations amplified Auctify's brand equity and the launch's overwhelming success reinforced market need. Trust Relations spearheaded a media push that resulted in 12+ articles in key publications including Mashable, Business Insider, PC Magazine, Fudzilla, Tom's Hardware, KnowTechie, Secure Blitz, Thecnnekt and more. Notably, Auctify achieved its crowdfunding campaign goal on Indiegogo in under two hours and surpassed the total fundraising goal by five times.
At its close, the campaign generated over 59,336,553 impressions.