Trust Weekly

In this guide to the principles of copywriting, we're covering the best tips to help PR professionals craft stronger copy for clients.

Trust Relations Founder and CEO, April Margulies takes a looks back on all that has been accomplished in Trust Relations' first two years.

It’s not always easy to connect with companies that could benefit from PR. Here, we'll share a few tips to ensure you’re going after the right leads.

Pitching broadcast media is an art form, especially in the pandemic-era news cycle. Here, we'll cover some tips for landing that morning show interview.

Building a PR "dream team" is no easy feat! Here, we'll cover the key traits president & founder April Margulies looks for when interviewing a candidate.

Your first PR job will be full of unknowns. Here, we're listing out the best advice for PR students to consider as they enter the industry.

PR is a job with a lot of moving parts. Here are six simple steps for identifying problems and implementing operational changes at any agency.

Clients lead busy lives, and sometimes they can be tough to get in touch with. Here are some tips for what to do when a client stops answering your emails.

SEO is critical to online success for any business. Here, we'll take a look at the SEO fundamentals every PR pro should know.

When done correctly, influencer relations can be the gateway to success for many brands. The key is to match your client with the right spokesperson.

Cultivating meaningful relationships with media is critical factor in PR success. Here, we'll discuss the benefits of forming those genuine connections.

The learning curve for new publicists is steep. Here, we're delivering the major dos and don’ts that every PR professional should know.

New to the industry? Here are some words of wisdom for any PR newcomers looking to set themselves up for success in the years ahead. 

Aligning your marketing and business goals is a critical — and often overlooked — step in beginning any communications campaign.

Considering pursuing an MBA in PR? In this post, we'll cover the benefits of having an advanced communications degree.

Working in PR is one thing, and working in international PR is quite another. Here are the top factors to consider when running a campaign across borders.

As a result of COVID-19, many professionals are making career changes. Thinking about taking a professional leap? These are the signs to consider.

Social media and PR are not one and the same — but they are related. Here, we're breaking down the ways PR and social media can give each other a boost.