Trust Weekly

TRUST RELATIONS

6 Principles of Great Copywriting

In this guide to the principles of copywriting, we're covering the best tips to help PR professionals craft stronger copy for clients.
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TRUST RELATIONS

Look How Far We’ve Come - Cheers to Trust!

Trust Relations Founder and CEO, April Margulies takes a looks back on all that has been accomplished in Trust Relations' first two years.
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How to Identify and Vet New Biz Leads that are the Right Fit for You

It’s not always easy to connect with companies that could benefit from PR. Here, we'll share a few tips to ensure you’re going after the right leads.
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6 Tips for Pitching Broadcast Media in Today’s “New Normal”

Pitching broadcast media is an art form, especially in the pandemic-era news cycle. Here, we'll cover some tips for landing that morning show interview.
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What this PR Agency Owner Looks for When Hiring

Building a PR "dream team" is no easy feat! Here, we'll cover the key traits president & founder April Margulies looks for when interviewing a candidate.
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Tara Wyckoff

What PR Students Really Need to Know Before Graduating

Your first PR job will be full of unknowns. Here, we're listing out the best advice for PR students to consider as they enter the industry.
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6 Steps for Improving Agency Procedures

PR is a job with a lot of moving parts. Here are six simple steps for identifying problems and implementing operational changes at any agency.
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What to do When Your Client Goes Radio Silent

Clients lead busy lives, and sometimes they can be tough to get in touch with. Here are some tips for what to do when a client stops answering your emails.
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TRUST RELATIONS
Don Klos

Mastering the Love-Hate Relationship between Google and SEO

SEO is critical to online success for any business. Here, we'll take a look at the SEO fundamentals every PR pro should know.
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TRUST RELATIONS
Rembrandt Flores

Everything You Need to Know About Influencer Relations

When done correctly, influencer relations can be the gateway to success for many brands. The key is to match your client with the right spokesperson.
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Getting to Know Them: The ROI of Reporter Relationships

Cultivating meaningful relationships with media is critical factor in PR success. Here, we'll discuss the benefits of forming those genuine connections.
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Often-Overlooked Mistakes Every Publicist Should Avoid

The learning curve for new publicists is steep. Here, we're delivering the major dos and don’ts that every PR professional should know.
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TRUST RELATIONS

Words of Wisdom for PR Newcomers in 2021

New to the industry? Here are some words of wisdom for any PR newcomers looking to set themselves up for success in the years ahead. 
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TRUST RELATIONS
Hamish Anderson

Take to Heart the Power of Perspective When Aligning Your Marketing and Business Goals

Aligning your marketing and business goals is a critical — and often overlooked — step in beginning any communications campaign.
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Beth McRae

Is an MBA in PR Worth it? The Truth About Having a Business Degree as a Publicist

Considering pursuing an MBA in PR? In this post, we'll cover the benefits of having an advanced communications degree.
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Heather Delaney

Crossing into Unfamiliar Territory - A Publicist’s Guide to International PR

Working in PR is one thing, and working in international PR is quite another. Here are the top factors to consider when running a campaign across borders.
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TRUST RELATIONS
Artur Meyster

Signs You Need to Make A Career Change

As a result of COVID-19, many professionals are making career changes. Thinking about taking a professional leap? These are the signs to consider.
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How Social Media and PR Can Uplift Each Other

Social media and PR are not one and the same — but they are related. Here, we're breaking down the ways PR and social media can give each other a boost.
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