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Main Title

We are a virtual firm of former journalists with over 135 years of combined experience in public relations.

We do more than tell your story.
We promote your truth.

Services

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Strategic Messaging & Brand Positioning

Strategic messaging and positioning act as a brand guide for every internal or external communication.

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Content Creation & Podcasts

In a digital world, original and engaging content is key to capturing the attention of your target audiences.

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Media & Influencer Relations

Ongoing media relations campaigns build momentum that elevate your third-party credibility and brand awareness.

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Creative Brand Activations & Events

Bring your brand to life by demonstrating its value in a creative way that appeals to the news media.

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Thought Leadership & Bylined Articles

Show your leaders are industry authorities through speaking opportunities, bylined articles and guest posts.

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Sponsorships and Partnerships

Partnering with synergetic brands and sponsoring on-brand events and initiatives reinforce your value.

Industries

  • Corporate
  • Technology
  • B2B
  • Lifestyle
  • Consumer Goods
  • Health
  • Sports & Nutrition
  • Food & Beverage
  • Real Estate
  • Construction
  • Design
  • Travel & Hospitality

Experience

Team

We are a virtual firm that produces “dream teams” for clients, assembling the top talent nationwide to fill each role on their account.

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Our Promise

Public Relations is the Past. Trust Relations is the Future.

Expectations around authenticity have changed dramatically in recent years.

As a result, simply spinning the story, controlling the narrative and staging public stunts is a thing of the past. These old-school techniques rarely resonate with today's savvy and discerning audiences unless the story is based in truth and reality.

Now it's all about building trust among target audiences by putting your money and creativity behind an authentic brand, and putting those values into action. In other words, if there is no integrity behind a narrative or a brand isn't providing real value to make the world a better place, today's audiences will know — or quickly figure it out.

Great writers “show, don’t tell.” Great Communicators help you “do, then tell.”

We excel at identifying inspiring ways clients can show their brand value by identifying supportive proof points and creating brand activations that demonstrate their unique story and value proposition.

We Integrate Seamlessly with Client Teams

Trust Relations integrates fully with client teams to seamlessly and proactively drive communications initiatives based on their marketing and business initiatives and priorities.

We offer a proactive team that acts as an extension of your in-house team—while still offering the robust capabilities of an agency.

Because of our nimble and expandable team structure, we can easily scale as you grow.

A Culture Committed to Self-Improvement

Our two core values are Goodwill and Authenticity.

Embracing a startup culture dedicated to self-improvement, we continuously seek to be better optimized and more efficient, always putting people before profits.

We keep our overhead low to stay nimble and adaptable, and this empowers us to easily scale with growing clients as well as serve a broader range of industries.

Public Relations is the Past. Trust Relations is the Future.

Expectations around authenticity have changed dramatically in recent years.

As a result, simply spinning the story, controlling the narrative and staging public stunts is a thing of the past. These old-school techniques rarely resonate with today's savvy and discerning audiences unless the story is based in truth and reality.

Now it's all about building trust among target audiences by putting your money and creativity behind an authentic brand, and putting those values into action. In other words, if there is no integrity behind a narrative or a brand isn't providing real value to make the world a better place, today's audiences will know — or quickly figure it out.

Great writers “show, don’t tell.” Great Communicators help you “do, then tell.”

We excel at identifying inspiring ways clients can show their brand value by identifying supportive proof points and creating brand activations that demonstrate their unique story and value proposition.

We Integrate Seamlessly with Client Teams

Trust Relations integrates fully with client teams to seamlessly and proactively drive communications initiatives based on their marketing and business initiatives and priorities.

We offer a proactive team that acts as an extension of your in-house team—while still offering the robust capabilities of an agency.

Because of our nimble and expandable team structure, we can easily scale as you grow.

A Culture Committed to Self-Improvement

Our two core values are Goodwill and Authenticity.

Embracing a startup culture dedicated to self-improvement, we continuously seek to be better optimized and more efficient, always putting people before profits.

We keep our overhead low to stay nimble and adaptable, and this empowers us to easily scale with growing clients as well as serve a broader range of industries.

What is “Trust Relations” and Where Does it Come From?

"Trust Relations" is a term coined by founder April White to describe this new approach to strategic communications that is more focused on communicating clients' authentic actions, value and goodwill.

In technology, trust relationships are an administration and communication link between two domains. In communications, they are a bond of mutual respect between a brand and the people it serves.

This is why Public Relations, which implies that an entity is the actor and the public its audience, is passé. Brands today must ask what they can do for their target audiences, not what their clients or customers can do for them.

We Create “Dream Teams” for Clients

Rather than using the traditiona agency staffing model, we pull together the best talent nationwide, creating nimble “dream teams” for clients. This optimizes client budgets, providing better value, and ensures the ideal talent for each task or role is working on each account.

No sweat shop culture, over-promoted dead weight or toxic internal competition is allowed at Trust Relations.

A Virtual Firm

Trust Relations is not afraid to think outside the box or find solutions that require vision, creativity and bravery. We are also as committed to our clients' business goals as we are to our employees' life goals.

For this reason, we are a virtual firm with no central office. Team members are encouraged to "live the dream" by working from wherever they choose.

We have team members across the U.S., in New York City, Los Angeles, San Francisco, San Diego, Boston, Chicago, Dallas, Denver, Miami, Minneapolis, Seattle, Pittsburgh, Philadelphia, and Flagstaff.

Not only does this keep our overhead down, so we can offer clients more competitive rates, but it also empowers us to attract the best practitioners worldwide.

Our Mission

Our mission is to bring clients' brands, visions and value propositions to life through creative thinking that breaks the box, and strategies that produce measurable results.

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Clients We Love

Contact

Please drop us a line, whether you’re interested in working together or simply want to say “hello!”