We are a virtual firm of former journalists with over 135 years of combined experience in public relations.
We do more than tell your story. We promote your truth.
Strategic messaging and positioning act as a brand guide for every internal or external communication.
In a digital world, original and engaging content is key to capturing the attention of your target audiences.
Ongoing media relations campaigns build momentum that elevate your third-party credibility and brand awareness.
Bring your brand to life by demonstrating its value in a creative way that appeals to the news media.
Show your leaders are industry authorities through speaking opportunities, bylined articles and guest posts.
Partnering with synergetic brands and sponsoring on-brand events and initiatives reinforce your value.
Suzy® is an on-demand consumer insights platform that connects brands directly to their target audience to get real-time feedback on any business decision, big or small. Some of the biggest brands in the world use Suzy, including Nestle, Coca-Cola, TD Bank, P&G, Kraft, KPMG, Mondelez, Johnson & Johnson, Chipotle, Citibank, Nintendo, and Office Depot.
As a relatively new startup, created in 2017, Suzy has hired Trust Relations to elevate awareness of the brand among multiple target audiences: business, marketing, food and beverage, and consumer products and goods industry leaders, as well as mainstream consumers and media.
Trust Relations has developed a multi-channel public relations program for Suzy that includes publicizing the platform’s survey findings and related white papers, promoting clients’ case studies, elevating awareness of the executive team as industry thought leaders by generating bylined article, interview and speaking opportunities, and offering Suzy insights to target media for any story they are working on. Avi Savar, President of Suzy, is now a member of the Forbes Tech Council and a regular Forbes contributor.
Trust Relations has generated multiple media placements for Suzy since the beginning of the relationship in February 2019, in target outlets including: Fox Business, Business Insider, DM News, MarTech Series, Beverage Business Insights, Essence, HR Today, Nutraceuticals World, Forbes, and Bulldog Reporter.
Wilbur is a new, ultra-simple loyalty program designed for busy business owners who don’t have extra time to spend managing a loyalty program and shoppers who don’t want another registration form to fill out, card to carry, or app to download.
Wilbur hired Trust Relations in 2018 to help launch the new program founded by Smart Transaction Systems, and carve out a unique voice and positioning for the company within a competitive landscape. The firm created strategic messaging for Wilbur to highlight how the program flies in the face of contemporary trends toward data collection and instead refuses to collect any information beyond a first name and phone number.
Trust Relations first created a series of bylined articles to lay the foundation for Wilbur as a thought leader who is going against the grain within the customer loyalty program space, and set up introductory interviews with the company’s target media that led to placements in several key outlets.
In April 2019, Trust Relations assisted Wilbur with a survey conducted by The Harris Poll regarding consumer sentiment regarding customer loyalty programs. The survey results were publicized in multiple media outlets including Retail Wire, Convenience Store Products, Loyalty 360, Customer Think, Specialty Food, Grocery Dive, and Pizza Magazine Quarterly, generating 994,816 impressions.
MasterCard Worldwide tasked its advertising agency, McCann Erickson, with creating a B2B campaign that would elevate the brand above "a little piece of plastic." The goal was to raise awareness among business leaders, financial institutions and merchants worldwide of how of how MasterCard's three-tiered business model strategically drives real value for all partners, putting it "at the heart of commerce."
As part of the public relations team at Weber Shandwick in New York City, April White suggested MasterCard Worldwide create a "Worldwide Center of Commerce Index" as an annual research initiative that evaluates and ranks how major cities compare in performing critical functions that connect markets and commerce around the globe.
The MasterCard Worldwide Centers of Commerce Index was so successful the first year that MasterCard Worldwide turned it into an annual project that generated both widespread publicity among target audiences and reinforced the company's sincere commitment to driving real value for its partners.
The inventor of Bubble Wrap, Sealed Air Corporation, wanted to raise its profile among a mainstream audience and generate awareness of the company's continued ingenuity that led to the creation of its innovative void fill materials and food packaging.
As part of the team at Weber Shandwick in New York City, April White suggested the company create a contest that challenged middle school students to demonstrate creativity and ingenuity by creating an invention that incorporated Bubble Wrap cushioning. Sealed Air partnered with the National Museum of Education to get the word out among schools, and three finalists won a three-day trip to New York City, where the Grand Prize Winner was announced at a ceremony in the famed Rainbow Room at Rockefeller Center.
During the first year of the contest, 15-year-old Grayson Rosenberger from Nashville created a cost-effective solution for third-world amputees with artificial limbs: He sheathed an artificial leg in Bubble Wrap and packing tape, and molded it with a heat gun.
The covering mimicked the shape of a real leg and solved a very real problem faced by amputees in poorer countries. Grayson didn’t have to look far for inspiration. His mother, Gracie, is a double amputee who lost both legs in a car accident; she and his dad run the Christian-based charity, Standing with Hope, which provides prosthetic legs to Ghanaians in need.
Grayson's incredible story was covered by People Magazine, national morning shows and The Associated Press, among others, and reinforced the incredible ingenuity and good will that Sealed Air brings to the world.
We are a virtual firm that produces “dream teams” for clients, assembling the top talent nationwide to fill each role on their account.
Expectations around authenticity have changed dramatically in recent years.
As a result, simply spinning the story, controlling the narrative and staging public stunts is a thing of the past. These old-school techniques rarely resonate with today's savvy and discerning audiences unless the story is based in truth and reality.
Now it's all about building trust among target audiences by putting your money and creativity behind an authentic brand, and putting those values into action. In other words, if there is no integrity behind a narrative or a brand isn't providing real value to make the world a better place, today's audiences will know—or quickly figure it out.
We excel at identifying inspiring ways clients can show their brand value by identifying supportive proof points and creating brand activations that demonstrate their unique story and value proposition.
Trust Relations integrates fully with client teams to seamlessly and proactively drive communications initiatives based on their marketing and business initiatives and priorities.
We offer a proactive team that acts as an extension of your in-house team—while still offering the robust capabilities of an agency.
Because of our nimble and expandable team structure, we can easily scale as you grow.
Our two core values are Goodwill and Authenticity.
Embracing a startup culture dedicated to self-improvement, we continuously seek to be better optimized and more efficient, always putting people before profits.
We keep our overhead low to stay nimble and adaptable, and this empowers us to easily scale with growing clients as well as serve a broader range of industries.
"Trust Relations" is a term coined by founder April White to describe this new approach to strategic communications that is more focused on communicating clients' authentic actions, value and goodwill.
In technology, trust relationships are an administration and communication link between two domains. In communications, they are a bond of mutual respect between a brand and the people it serves.
This is why Public Relations, which implies that an entity is the actor and the public its audience, is passé. Brands today must ask what they can do for their target audiences, not what their clients or customers can do for them.
Rather than using the traditiona agency staffing model, we pull together the best talent nationwide, creating nimble “dream teams” for clients. This optimizes client budgets, providing better value, and ensures the ideal talent for each task or role is working on each account.
No sweat shop culture, over-promoted dead weight or toxic internal competition is allowed at Trust Relations.
Trust Relations is not afraid to think outside the box or find solutions that require vision, creativity and bravery. We are also as committed to our clients' business goals as we are to our employees' life goals.
For this reason, we are a virtual firm with no central office. Team members are encouraged to "live the dream" by working from wherever they choose.
We have team members across the U.S., in New York City, Los Angeles, San Francisco, San Diego, Boston, Chicago, Dallas, Denver, Miami, Minneapolis, Seattle, Pittsburgh, Philadelphia, and Flagstaff.
Not only does this keep our overhead down, so we can offer clients more competitive rates, but it also empowers us to attract the best practitioners worldwide.
Our mission is to bring clients' brands, visions and value propositions to life through creative thinking that breaks the box, and strategies that produce measurable results.
Please drop us a line, whether you’re interested in working together or simply want to say “hello!”
